Birra

Birra Fragrances is a luxury perfume house established in 2014 that focuses on blending traditional Middle Eastern scents with French standards of quality. The brand imports its fragrance oils from Europe and Dubai to create exotic, long-lasting perfumes and attars.

Brand History and Mission

Birra Fragrances was founded as a Limited Liability Partnership (LLP) on February 19, 2014, with its headquarters in Mumbai, India.

• Philosophy: The company’s mission is to redefine perfumery by capturing memories and emotions. They aim to bring "world-class products" to consumers by maintaining high quality at accessible prices.
• Expertise: While the current brand was launched in 2014, its leadership brings over 40 years of industry experience to the development of its scents.
• Leadership: The designated partners of Birra Fragrances LLP include Afzal Abdul Sattar Dharodia, Mohammed Arif Abdul Sattar Dharodia, Mustufa Ahmed Dharodia, and Abdul Gani Dharodia

Manufacturing and Sourcing

Birra emphasizes a "global" approach to its olfactory creations, sourcing premium ingredients from diverse regions

• European Standards: The brand imports fine fragrances from Europe to ensure they meet French luxury standards.
• UAE Roots: Many of their signature products, such as their Oud collections, are manufactured in the UAE (Dubai) or use oils imported from there.
• Handpicked Ingredients: Key notes often featured include Mediterranean citrus, Middle Eastern woods, and Indian saffron

Core Product Collections

• Oud Series: Popular selections include Birra Essentially Oud , Birra Sheer Oud & Birra Oud Sensation.
• Signature Scents: The Eminence collection is marketed as a fusion of Western and Middle Eastern styles, suitable for hot climates. Other best-sellers include Birra Virtuous & Birra Alden.
• Specialty Offerings: They also provide IFRA-certified, paraben-free options like 
  Birra Destiny and travel-sized gift sets such as the Collection de Luxe.