🌟 Heritage & Mission

Fragrance World was established in 2003 by founder Mr. Poland Moosa Haji with the mission of providing a premium perfumery experience to a wide global audience, irrespective of their economic background. Starting from a humble background in Kerala, India, Moosa built the company through dedication and an entrepreneurial spirit, eventually establishing a major business house in the United Arab Emirates with a global distribution network.

The brand's philosophy centers on the idea of "democratizing luxury". Fragrance World believes that everyone should have access to exquisite scents and achieves this by

• Quality Ingredients: Using high-quality, globally sourced ingredients to ensure longevity and rich scent profiles.
• Affordable Pricing: Minimizing expenses on extensive celebrity endorsements and elaborate packaging to focus on the juice itself, passing the savings to the consumer.
• Inspiration: Drawing inspiration from celebrated heritage brands to offer affordable alternatives to iconic designer and niche fragrances, without using their trademarks or copyright

🌍 Global Presence

Headquartered in the UAE, Fragrance World has grown significantly over two decades of excellence, reaching over 125 countries and serving more than 100 million customers worldwide. It has a strong global presence through both select retail partners and extensive online sales.

✨ Diverse Collections

Under the main umbrella, Fragrance World operates several sub-brands and collections, including

• French Avenue: A line reflecting the luxury essence of perfumery's capital, Paris.
  
  
• Athoor Al Alam: Dedicated to making exquisite Arabic fragrances accessible globally, blending Arabic boldness with French freshness

The brand offers a vast catalog of over 500 fragrances, catering to a wide array of tastes and preferences, from fresh and floral to rich oriental and woody notes. Popular offerings are often highly regarded for their striking similarity and performance compared to their high-end counterparts