Elizabeth Arden Perfumes Collection
Elizabeth Arden is a prominent global beauty brand founded by a pioneering entrepreneur, Florence Nightingale Graham (Elizabeth Arden), in 1910. The company, which began with a single salon on Fifth Avenue in New York City, is now a wholly owned subsidiary of Revlon, Inc., as of September 2016.
Company History and Founder's Vision
Elizabeth Arden (the founder) was a visionary who built a global empire at a time when women rarely ran their own businesses
- Pioneering Spirit: She was one of the first female entrepreneurs in 20th-century America and played a significant role in making cosmetics, especially red lipstick, socially acceptable for women. She even handed out red lipstick to suffragettes marching for voting rights in 1912.
- Innovation: Ms. Arden pioneered the concept of scientific skincare, introducing the first full line of skincare and color cosmetics, the first travel-size products, and the idea of the "makeover".
- Iconic Products: The brand is known for cult classics like the Eight Hour® Cream (introduced in 1930) and the signature Red Door fragrance (introduced in 1989), which was inspired by her salons' red doors.
- Legacy: The company's mission today remains inspired by its founder's vision to empower women through beauty, blending science with nature
Current Corporate Structure
The company has changed ownership several times since the founder's death in 1966
- Ownership: Elizabeth Arden, Inc. is a division of Revlon, Inc., which acquired the company in 2016.
- Focus: While the company offers a wide range of skincare, cosmetics, and fragrances, it has shifted a significant portion of its focus to developing various fragrance lines, including both its own signature scents (like 5th Avenue and Green Tea) and licensed celebrity collections (like those for Britney Spears and Elizabeth Taylor).
- Operations: Elizabeth Arden products are sold in more than 120 countries through various channels, including department stores, specialty retailers, and online. The company is headquartered in Pembroke Pines, Florida, US
